How to Make an iPhone App – Insider Tips

This post is intended to cover tips on how to make an iPhone app – this includes iPad apps as well as the Android market – as you will be able to apply this knowledge on all app markets.

1. You do not need to be a programmer to make an iPhone app

The first thing you must understand is that you do not need to be a programmer to create iPhone apps (or any kind of apps). However it is strongly recommended that you familiarize yourself with the development process as this will only give you the upper hand over the others.


Because if you know the development process, when you do hire a programmer to create the app for you, you will know when he is doing things the right way – and even know how to hire a programmer who understands how to make an app.

2. As mentioned in the first point, hire a programmer

I don’t understand why, but so many people seem to think that hiring someone would cost thousands of dollars and requires a level of expertise which takes years; this is simply not true. Many people who have had great success with making applications are first time app developers.

Yes it does cost to develop an app, but it does not need to cost thousands – the average app cost should be from $350 up to $500; the other cost would be joining the Apple developers market for $100 a year.

3. Your Application ideas?

Many people would love the idea of making an app, but don’t have strong detailed plans on exactly what they want in their app; this is why they always fail. Before you even take another step towards creating an app, make sure that you have detailed plans on exactly how you want your iPhone or iPad app to look like – this includes design as well as full level of functionality.

4. Learn About Apple and the Market

Before even designing an app further, its vital to know that if your app will be accepted into the Apple or Android market – Apple are slightly more strict on the types of products that they allow to enter their market; so be sure to study the apps that never made it through to the market and stay clear from them.

5. Launching your Application

When launching, remember to make sure you have an online presence – simply launching inside the Apple or Android store is not enough – you got to get it known on the internet, and for that, it is highly recommended that you have a website just for that app – its best to use WordPress when setting up websites for this, as they are fast and professional when properly set up.

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Samsung’s Android Is Back And Better – Google Is Worried

According to a recent survey it is found that, Samsung became the worldwide cell-phone leader back in 2012 and also holds the title for being the leader of smartphones in select countries. As of now, the best selling phone is Galaxy S3 based on Google’s operating system with over 41 million sales.

Let’s take a look at what makes Samsung Android score over Google’s Android:

Versatile Double Tap

Whenever you wish to scroll back to the top of a long list simply double tap the top of the device. This quick action avoids the need to have small scrolls every now and then.

Screen Timeout

Samsung Android phone screen can be lit timely so as to save the phone’s battery. Here again it uses the camera to detect where the user is looking. The screen will not turn off while activities like constant reading without touching the screen or cause annoyance.


Owing to the large screen size of Samsung many pop-up apps have been deployed that such as S Note app, video player to name a few. These only show up if and when desired.


Samsung has improved the screen orientation issue by offering auto-rotate feature in its Android phone. It uses a camera to detect which way the user faces thus, avoiding random switching between portrait and landscape modes.

Page Buddy

This feature opens up specific pages to increase customization based on user’s actions. There are in total 4 page buddies each with its own app icons. They appear automatically when required and it lets you swipe between standard and special home-screens.

Multiple Screen View

Samsung gives you the added ability to work with two apps at the same time. The two apps can work together and offer better data access.

Tilt Screen

Now view pictures by just placing your two thumbs over them and slightly tilting them to zoom in or out. An unusually smart feature for smart users.

Capture Fast

It is quite simple and quick to capture an image. All you need to do is just swipe the phone from left to right and your job is done.


To display or to hide the multi-view tab simply keep a long press on the soft back button on the back of the phone screen.

Pen Reminder

The phone puts up a small reminder whenever you forget to put back the phone’s pen in its place.

Quick View

When your phone is not in use the display light can be turned on by bringing your hand close to the phone. You need not touch the phone it will sense your hand and show recent activity for a quick view.

Pan Capability

Samsung let’s you pan your device, to easily move icons to another home screen or to simply browse. Pan can be used to move around images as well.

Mute it Your Way

A very cool feature of the phone lets you mute it just by placing the palm of your hand near to it. Once the hand is taken away from the away the sound returns back.

Samsung is Back, Up and Running Great!

Samsung’s bloated customizations are a thing of the past now. Samsung is back with a bang with its own version of Android into a powerful operating system. The latest version has better functionality and looks better than its previous version.

Enlargements of phone’s hardware with larger and bigger screens, HD resolutions will change the way mobile-ecosystem is consumed. What really differentiates one mobile device from the other is its software. Excellent user interface, custom applications, and similar enhancements such as these.

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Is Social Media Marketing a Waste of Time For My Small Business? Decide For Yourself

Are social networking sites like Twitter and Facebook a waste of company time for small businesses?

“It depends.” It really does. Spending company time tweeting and posting updates to fan pages can be a waste of time for those that do not have a social media marketing strategy that takes factors such as company goals, resources, type and size of business, customer demographics etc. into consideration.

Here are some questions to ask yourself as you evaluate and form your social media strategy:

• Why are we on social networking sites? What is the purpose?
• What are desired outcomes?
• Which social media marketing tools will be most effective?
• Why will our customers or target audience care?
• How are these tools to be used on a daily basis and by whom?
• How do we know when we are succeeding in the social media space?

Once you answer these questions, you will have the basis of a strategy for your business. Still, you may have reservations. A few we have heard and would like to address briefly here.

“I don’t need a strategy, the numbers say it all”

What about the fact that so many people are on Facebook, Twitter, LinkedIn and other sites? It is easy to get caught up in numbers. The sheer quantities of people on Facebook and Twitter (there are over 370 million people on Facebook, over 750,000 Facebook business pages, 75 million+ people tweeting etc.) are impressive; however, they are not in themselves reasons to spend your time and energy tweeting and posting into feeds. If your customers are 70+ women who are disabled, for example, should you be tweeting or calling to deepen relationships? Or, is your target audience their children, who are likely in their 40’s and helping to make healthcare decisions for family members? Bottom line: know your audience. Don’t get caught up in numbers and think through whether or not there are better ways to deepen relationships and loyalty.

“We asked ourselves these questions and decided social media is not right for our business right now, so we don’t need a Twitter or Facebook account.”

OK, but think ahead. Social media sites are constantly evolving, however they are not going away any time soon. At a minimum, every business should “own their brand” online. You want your company name (screen name) in your Twitter account, Facebook page etc. and do not want to find out it is unavailable later or even worse, taken by one of your competitors (or dealers). We have seen this happen too frequently. Today, you need to own your name in many medias, not just your domain name ( URL) and variations on your domain name

“If sales don’t grow directly, then social media marketing is a waste of time.”

Take one step back. What is a successful social media campaign? What is success, period? Driving clicks to your website? Being able to respond faster to customer inquiries? The number of “fans” or “likes”? The number of sign ups on your newsletter sign up fan page tab? Even the simple act of engaging company employees more with customers? Bottom line: Know how you define and measure success in the social media space as a standalone marketing strategy and in the context of your overall marketing strategy. Then, you will be able to best determine whether or not you are getting a return on your investment and using your time wisely. What are your company’s agreed upon metrics?

Here are three other pieces of advice you may know already that we advocate:

1. Be Very Selective When Choosing Who Will Write Content And Make Posts

Be very careful about who in your organization is in charge of generating content. If you are not, you risk not just being inconsistent, “unfollowed” or “blocked,” but eroding brands and reputations. Pick someone who is a true brand ambassador and can be trusted. Pick someone who knows your company in and out. Review posts before they are made public and have policies.

2. Don’t Cross-Promote In Personal Networks Too Much

Traditionally, sites like Facebook, MySpace, Twitter etc., users are communicating, telling their stories, interacting, sharing news and photos, telling self-deprecating tales, catching up etc. In contrast to users directly searching for a product on Google, Facebook users are rarely intent on directly buying a product or purchasing a service.

Even though business promotion and advertising on social media is mainstream through fan pages and pay per click advertising, for example, companies and individuals promoting on Facebook or Twitter should do so with caution and with subtlety within their personal networks. Avoid providing irrelevant unnecessary distractions, over communicating, disproportionately promoting or talking about yourself, and posting content that does not accurately portray company policies or a company’s brand voice.

3. Have Principles. Play By The “Rules” of The Game.

Every person should have principles, especially when it comes to social media. People like consistency from brands. Create a set of principles or rules to live by on what you will post and what you will not. What are some safe principals? We advocate “Inspiring, Educating, Sharing Insights” when in doubt. When using humor, stay away from sarcasm and any comments that can be misinterpreted. Tell your own story and post meaningful content to your audience. Nobody wants to see a “copy and pasted form response.” Write in an authentic way, share interesting nuggets and show there are real people behind your marketing wall. then you will be on the right path.

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Why Playing Video Games Is Good for Your Children

Today’s generation of kids are more exposed to modern technology – they have mobile phones for communication, have the internet as reference for their school work and have mobile or video games for pleasure. While some parents would still love to see their children read hardbound books or play outside, times change fast and so does technology.

Most parents disapprove of their children playing video games because they know that video games are addicting and could get in way of their children’s school work. If you’re one of these worried parents, try looking at video games in a whole new light and find out why your children love it so much.

Here are some of the benefits that 2 hours in front of the PC could actually give your children:

Provokes Positive Emotions

According to a study, playing computer games makes a player feel 10 positive emotions namely awe and wonder, belief, curiosity, contentment, creativity, excitement, joy, love, pride and surprise.

Commercial game developers understand this and believe that the success of a game relies on how many positive emotions it provokes when played.

Presents Educational Benefits

According to a study from the Education Development Center and Ready To Learn (RTL), digital media including video games could enhance early literacy skills in children especially when supervised by parents or teachers.

They encourage children to higher-order thinking skills such as plan formulation and execution, strategic thinking, problem-solving and interpretative analysis. Through gaming, children also grasp the concept of responsibility, teamwork and achieving goals.

Improves Motor Skills

A study done by health researchers at the Deakin University in Australia showed that children who regularly played interactive computer games presented better motor skills compared to children who didn’t.

Gamers displayed better object control motor skills like throwing a ball, catching and kicking. Studies show that kids who played video games also displayed better eye-coordination.

Promotes Exercise

As a parent, you very well know that your child needs a healthy combination of mental and physical exercise. There are various gaming consoles that promote both such as the Nintendo Wii and Wii U, Sony PlayStation Move and Microsoft Xbox 360 Kinect. If your children are fond of playing video games, encourage them to play on these gaming consoles – it’s like hitting two birds with one stone.

Promotes Relationships

Most parents think of playing games on consoles as a time-wasting activity, but little do they know that most of them are designed for group and social play. There are thousands of different group and family games out in the market. It creates an opportunity for some meaningful quality time with family and friends.

While playing video games may give your children these benefits, it is still highly important that you let them play in moderation. Say, for example, allow them 2-3 hours of game play each day only after they’ve done all their homework.

It is also important to check the games they play like if it’s suited to their age or if it’s too violent. Parental guidance is still the most important thing.

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