Millennials or so-called the smartphone generation are the primary audience of every app maker and marketers out there. App entrepreneurs want to kick-start their app business with many ideas hovering on their minds. However, what bothers them is how to get the audience for their app who are mostly of generation X and keep them hooked to it. While this is the story of startupreneurs in the apps world, getting the right audience for on-demand apps is actually easy if there’s a well-thought targeting plan. Considering that millennials are the biggest segment of mobile users, it is a prerequisite that you consider their perceptions, needs, behaviour, how they interact with mobile apps, and so forth. So, this article post tries to figure out some of the essential facts to keep in mind while engaging gen X on the apps.
#1 Millennials seek for something new and unique
If you dream of making your app insanely popular like Pokemon Go, Snapchat, Uber or Pandora, you either have to take ideas from them or start imitating what they did. What you need is an entirely unique service or utility app idea or get an existing idea into some twist. Even if that looks uncertain and risky, safeguard your app development idea by getting the MVP (Minimal Viable Product) validated at first.
#2 Responding to the urges of millennial
Try to address the pain points of targeted audiences and respond to their urges with the on-demand app. The people you are targeting are from a hyperactive generation who are too much sensitive to everything. Cluttered experiences, poor services range, slower load time, complex checkout are some of them. Thus, make sure that the app you are creating is potential one to dispel such bad experiences and respond to their expectations. It is crucial that you identify their major problems, needs and urgent desires and bring something out of the blue to fulfil them.
#3 Millennials prefer super convenience in whatever they get
While some want to food to be delivered instantly to their homes, some want a cab to pick them up in just a minute. Different people, different needs but all of them want the utmost convenience to get a service and as fast as possible. That’s convenience psychology and it works for the new generation always. If you are offering anything on-demand through the app, it should be faster and solve the user’s’ problem in a flick. Only then your newly built app can become an eye-grabbing item among the largest audience.
#4 Social media interactions are a must for them
That’s how generation Y people live and work today. Everything, right from hanging out with friends, taking pictures to going for a tour or movie show, all need to be shared on their social accounts. Millennials are going social and you need to tap on the advantage of massive social platforms for targeting your app to right segments. Keeping the targeted users engaged through social media pages help to enhance the organic reach of the app and attract new users. Thus, wisely leveraging social platforms keeps interests of millennials hooked to the app and raises the chances of their peers to get influenced too to join the app.
Rolling up things, targeting the millennials seem a challenging task to app makers but right now they are the market of the app! There’s no doubt in that and hence every appreneur got to have a robust plan for targeting them. These are the most basic assessments on how to make an app eye-catching and obvious to the millennials in this smartphone generation.